MIND

Those of you who know me well will not be surprised by the fact that this post is about a surf culture brand from Montanita, Ecuador (one of my favourite places). Montanita is the most wonderful little surf town located on the Ecudorian coast. The vibes there are so positive, and it almost feels like a parallel universe, kind of dream world. The style thats going on there is ecclectic, and there are tons of little surf brands that no one (other than the locals) really knows about. I like this one in particular; Mind. I like it because its so local, with a unique appeal to it. I found some photos from their add campaign for summer 2010 on facebook, in their group (check it out http://www.facebook.com/photo.phpop=1&view=all&subj=49796205490&aid=1&pid=4305434&id=639694185&oid=49796205490#!/group.php?gid=49796205490). The add campaign is called "Psychedelic Summer 2010". Its simple, and cool, I really like it. Mind sponsors a bunch of local, really talented surfers. The guy in the pictures i posted is named Mario, and hes the second or third best surfer in Ecuador. We hung out a bit while i was chillin' in Montanita, and hes a really down to earth, borderline shy guy (not to mention a total babe). I think the ad campaign looks amazing considering the fact that they definitely do not have the most extensive budget. I thought i'd post it because it inspires me and i wanted to give them props from all the way over here in Canada! (not long before im back in that paradise of a place tho!!....)